What Makes Up a Customer

Cultural Factors: Refer to the culture, subculture and social class in which a person lives

Social Factors: Refers to the role and status, family, and reference groups in which a person belongs

Personal Factors: Refers to age, occupation, economic situation, lifestyle, and values of a customer

Psychological Factors: Refers to the perception of a product, Learning of a product, motivation, values and beliefs that are a part of a customers thoughts.