This process is part of the research and development part of a product life cycle.
1. Idea generation, brainstorming ideas
2. Idea screening, surveying to see if the idea is feasible
3. Concept development and testing, creating a prototype
4. Marketing strategy development
5. Business development and writing a business plan
6. Product development, manufacturing product and securing suppliers
7. Test Marketing strategy, seeing if marketing will work in test scenarios and areas
8. Commercialize the product, getting the product to the general public and target market
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