The four C's of Marketing

The four C's of marketing are: Customer Wants, Cost, Convenience and Communication

Customer wants:

Are the wants and demand of customers, without demands products will not sell. It is important to understand and study the wants and demand of customers to produce a product that will sell.

Cost:

Is the cost of products that affect how customers see a product, whether it be prestigious, high quality, cheap, etc. It effects the maximum profits possible. Balancing demand and supply will help to allocate maximum efficiency and maximise profit.

Convenience:

Convenience of a product is essential to if a product will be purchased. Often customers may choose a more expensive product because of convenience and customer service. Marketing towards convenience is a powerful tool to drive demand to a product.

Communication:

Communication is communicating the product efficiently to the consumer. In relation to promotion the fourth P of marketing, promotion is often seen as pressured and forceful. Communication on the other hand is seen in a more positive manner and can be used in a powerful way in marketing efficiently.